Guy Armitage is a respected creativity expert and founder and CEO of Zealous, a London-based creativity start-up. He has worked with thousands of artists and institutions across film, TV, art, music, performance, design and gaming, in the UK and around the world. Guy was voted the Guardian’s Creative Entrepreneur of 2013. Through his unique experiences, Guy has evolved to balance his creativity with sound business knowledge. He has an MSc in Artificial Intelligence. In his spare time he codes, takes still photographs and has won the Tate Modern Hackathon in partnership with Ai WeiWei.