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Mike Armitage

Triumph

The Story of the Legendary Motorcycle

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Details

Imprint: O'Mara Books

Publication date: 22/05/2025

ISBN: 9781789297522

Subject: Non-Fiction

Category: Biographies

Binding: Hardback

Size: 234 x 153 mm

Extent: 288 pages

Illustration: 16pp colour plates

Territorial Rights: World (All Languages)

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Summary:

An iconic piece of design and style – and a gold standard in motorcycle engineering – the Triumph has roved through the twentieth century, making its mark in hearts and minds.

Founded in Coventry in 1885, Triumph Engineering had humble beginnings, importing bicycles and sewing machines. Little did anyone know that in the coming years the company would birth a historic series of motorcycles that have lit up the arenas of racing, popular culture and even warfare for well over a century.

To this day, the iconic model names – the Bonneville, the Daytona – evoke excitement and admiration all over the world. But as brilliant as the bikes are, the stories behind them are even better: Triumph have blazed a trail across the silver screen, being ridden by stars like Steve McQueen and Marlon Brando in classic movies. They have sped round the world’s most famous racetracks and scorched to numerous land speed records. And, of course, Triumph motorcycles, including the ‘Trusty Triumph’, were used in both the First and Second World Wars by the Allies – forging their legend forever as the bikes that truly can do it all.

In this enthralling book, esteemed motorcycle journalist, editor of Bike magazine and lifelong rider Mike Armitage reveals the story of a true heritage brand, told in all its high-octane glory.

Reviews:

If you love Triumphs, you'll love this book

Classic Motorcycle Mechanics Magazine

With this new and highly readable book, both motorbike fans and history readers can enjoy Triumph's triumphs even more

History Book Chat blog

A witty and erudite history by the editor of Classic Bike. A must for any biker.

Geoff Hill, Daily Express

Sales points:

  • 2025 will mark 140 years since the founding of Triumph engineering – where it all started.

  • This is ideal Father’s Day gifting: will appeal to riders and Triumph fans, and also interest general/history readers. in the way books such as The Spitfire Story (over 60,000 copies sold in the UK) and Hurricane (over 25,000 copies sold in the UK) have done.

  • Author Mike Armitage is perfectly placed as a respected editor in the classic bike press and is well connected at Triumph. He is available for PR.

About the Author:

Mike Armitage

Mike Armitage trained as a mechanical engineer and understands how oily bits work. He has been a full-time motorcycle journalist since 2001, with roles including road-test editor on Performance Bikes magazine and executive editor for Classic Bike. He is currently editor for Bike, the UK’s bestselling motorcycle magazine and still contributes to MCN.

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