Michelle Jungmin Bang is a Korean American writer: she is the author of international bestseller Sun & Ssukgat: The Korean Art of Self-Care, Wellness & Longevity. Her work explores everyday rituals, preventive care and the quiet ways culture shapes how we care for ourselves.

Capitalizing on the Korea trend: all things K-Pop and Korea are back again, and this little gem of a book will echo the Seijaku format and price point, focusing on a new and emerging trend in Korea: Aboha. This was named as one of the ten major consumer-trend keywords in Korea for 2025.

A beautiful gift book format: with a calm yet modern and mindful design, this will be filled practical advice. A reflective gift book for design aficionados and trend-watchers, and for people seeking a slower, more mindful way of living.

Taps into analogue and digital detox trends: in a world of constant stimulation and social media, this offers a different, simpler path.

Appeals to wider trends and has global relevance: targeted towards fans of minimalism, slow living and cosy/hygge-type simple comforts.

First to market: there are no other books on Aboha in the market yet.