Perfectly timed for the booming sleep wellness market: complements journals, sleep sprays and bedtime rituals. Sleep is not just a health concern but a social media wellness aesthetic – routines, gadgets, rituals that look good visually (e.g. cosy bedrooms, sleep masks etc.) are part of the appeal.

A low-effort, high-impact format: speaks to chronic stress, anxiety and burnout through easily digestible solutions.

Beautiful nightstand companion: ideal for winding down without screens.

A versatile gift for birthdays, care packages or anyone needing a reset: especially in high-stress seasons like winter, exam time or new parenthood.

Appeals to readers of: Rest Is Resistance (Tricia Hersey) and Sleep Smarter (Shawn Stevenson), with a softer, more accessible tone.