Lawrence Barretto

The Business of Speed

An Insider’s Look at Formula One’s Driver Market

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Details

Imprint: O'Mara Books

Publication date: 20/05/2027

ISBN: 9781789299212

Subject: Non-Fiction

Category: Biographies

Binding: Hardback

Size: 234 x 153 mm

Extent: 304 pages

Illustration: 2 x 8pp plates

Territorial Rights: World (All Languages)

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Summary:

Gain access to the fascinating Formula One driver market, where multi-million-dollar contracts and high-stakes power players determine who gets a seat on the world’s fastest grid.

Formula One’s driver market is a beast like no other. There’s no draft, no transfer deadline, no trading between teams. Instead, there is what F1 insiders call ‘Silly Season’ – yet it has no beginning and no end. A seat could be filled a year in advance, or just weeks before the lights go out. The only certainty is that 22 seats need to be filled and the best drivers in the world want them.

With on-the-ground, in-the-room chapters covering Formula One’s most high-profile driver moves, Formula 1 correspondent and presenter Lawrence Barretto brings together answers to some of the sport’s biggest questions. How do managers, drivers and Team Principals navigate negotiations in a paddock that travels the world together for ten months of the year? How do teams keep moves secret? How does it work when a driver is backed by big money – and what happens when they aren’t?

Barretto uncovers the hidden world of driver deals, revealing the intense negotiations, secrecy and power plays that shape Formula One’s elite grid. Featuring exclusive interviews and first-hand stories from the drivers, managers and team bosses at the negotiation table, The Business of Speed offers an insider’s view of the unseen strategy behind the fastest sport in the world. This contains the most shocking, controversial and significant deals of the modern era.

Perfect for for fans of F1 or the motorsports industry in general, this behind the scenes guide features all the best-loved drivers, from Lando Norris and Lewis Hamilton to Max Verstappen and Michael Schumacher.

Sales points:

  • Hidden world of F1: a book to offer something different to the insatiable and expanding F1 fanbase. Lawrence seeks to reveal the inner workings of ‘Silly Season’ – F1’s most unpredictable and dramatic off-track theatre.

  • First-hand insight from the paddock: told through on-the-ground, room-where-it-happened chapters covering in depth Formula One’s most high-profile driver moves, with exclusive access to the drivers, managers and team bosses.

  • Untold business of speed: more than just lap times and podiums, this is essential reading for anyone who wants to unpack the strategies behind the scenes and understand the complex business of F1.

  • Written by expert author: Lawrence is an official F1 commentator and much-respected media figure among F1 followers. He is available for PR.

About the Author:

Lawrence Barretto

Lawrence Baretto is employed full-time by Formula One as a journalist and broadcaster. Beginning as a senior feature writer for formulaone.com and the F1 app, he was promoted to F1 correspondent and presenter in 2022. Previously at Autosport Magazine, Lawrence is now a firmly followed and much-respected media figure among followers of the sport. He also hosts the annual Formula One Christmas party for the media, back at base crews and Formula One team members.

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