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Home > Michael O'Mara Books > Nostalgia > The Fun of the Fifties: Ads, Fads and Fashion

The Fun of the Fifties: Ads, Fads and Fashion

Publication Date: 19/05/2016

Price: £5.99

ISBN: 9781782436447

Categories: Nostalgia

About the Book

A nostalgic celebration of the fabulous fifties.

The 1950s was a time of Bakelite phones, Sooty puppets, little blue waxed paper twists of salt in packets of crisps, Spangles and black-and-white television sets. With the birth of rock ’n’ roll, a spirit of post-War camaraderie, the end of rationing, the Festival of Britain and the Coronation, this was an optimistic and more innocent time.

Jam-packed with wonderful colour photographs of everything from toys and household items to fashion, food and film posters, and from the magazines and comics we enjoyed to the television programmes we watched, this wonderful collection celebrates one of the UK’s most vibrant and celebrated decades.

This toast to the Fifties is written and compiled by the Founder and Curator of the Museum of Brands, Robert Opie. This fascinating and hugely popular museum is a time tunnel of over 12,000 original items reflecting the history of consumer culture.

This celebration of one of the most memorable eras will take all those baby-boomers back to days of 1950s childhood innocence that should never be forgotten.

About the Author

Fifty years ago, Robert Opie saw the need to unravel the fascinating story of how consumer products and promotion had evolved since Victorian times. By 1975 he had enough material to hold his own exhibition, ‘The Pack Age’, at the Victoria & Albert Museum. After a sixteen-year career in market research, he opened the first museum devoted to the history of packaging and advertising in Gloucester in 1984.

In 2005 his Museum of Brands moved to London, recently reopening in larger premises in Notting Hill. Recognizing the need to save our ever-changing consumer society, his research has focused on how our culture and lifestyle has been influenced by Britain's consumer revolution. Having written some twenty books and presented a two-hour DVD, In Search of our Throwaway History, he has become a leading authority as a consumer historian, appearing on a wide range of television and radio programmes.