Cultural key word: the concept of brain rot has rapidly evolved from TikTok slang into a widely recognized cultural and scientific concern, driven by the explosive growth of short-form video platforms. Popularized by Gen Z and Gen Alpha to describe the mental fog, reduced attention span and compulsive scrolling associated with consuming fast, low-effort content, its mainstream impact was cemented when Oxford named ‘brain rot’ as a Word of the Year.

Encouraging digital detox: this book will be part of the growing countertrend of digital detox, which encourages offline hobbies as ways to actively rebuild focus and cognitive resilience.

Capitalizes on ‘analogue hobbies’ trend: arts and crafts company Michaels said searches for ‘analogue hobbies’ on its site have gone up 136 per cent in the past six months, while Google Trends suggests a 160 per cent increase in searches for the same term.

One day at a time: combining a simple daily plan that is easy to follow – requiring just five minutes a day – with a clear, daily focus. Each puzzle is labelled by day, making this is an accessible, bite-sized puzzle programme to gently reshift focus.

150 brand-new puzzles from internationally bestselling author: written by renowned puzzle creator Dr Gareth Moore, the author behind Train Your Brain in Four Weeks (over 15,000 copies sold in the UK and translated into over 10 languages) and 5-Minute Brain Workout for Longevity (translated into over 10 languages). Gareth has sold more than five million copies worldwide. He is available for PR.