Cowgirl culture is trending: ‘Disco Cowgirl’, ‘Yeehaw Agenda’ and 'Western-core’ aesthetics are all trends surging in fashion, music and pop culture. Beyoncé’s Cowboy Carter alongside Sabrina Carpenter's and Chappell Roan’s recent rise have brought glam-country front and centre.

The perfect gift for Country music fans: with cocktails inspired by the music of Taylor Swift, Dolly Parton, Carrie Underwood and more.

Cocktail books are evergreen: and themed, highly giftable ones sell especially well, such as Tequila Mockingbird (literary theme), Shake It Up (Taylor Swift theme), Gone with the Gin (Hollywood theme), which has sold over 20,000 copies and Prosecco Made Me Do It, which has sold over 40,000 copies.

Strong appeal to Generation Z: The Times reports GenZ in the UK are turning away from traditional nightclubs in favour of country-themed socializing – hoedown brunches, line-dancing pop-ups and cowboy-bar events – with TikTok’s #cowboycore reaching 11.4 million views.

Capitalizing on a major surge in Western-style fashion: The Guardian has highlighted how Beyoncé’s Cowboy Carter UK tour has driven this surge, and searches for cowboy jackets rose 600%, hats 85% and boots 53% on PrettyLittleThing. Vinted searches for ‘Western’ are up 16%, signalling a strong interest from British consumers.