Think Small

Reviews:

Thinking small is not the opposite of dreaming big. It is the pathway to achieving those dreams.

Times Educational Supplement

Science meets self-improvement, delivered with a rare combination of humanity and attention to the evidence.

Tim Harford, author of 'Messy' and 'The Undercover Economist

I love this book. Funny, wise and practical, it will make you a better and more effective person.

Cass Sunstein, author of 'Nudge

Governments around the world are using behavioural insights to help people achieve their goals. This great new book shows how you can use the same tools in your own life. Go nudge yourself!

Richard Thaler, author of 'Misbehaving' and 'Nudge

Wonderful. A rebuttal of that commonplace assumption that leads us astray every day: that only big, bold changes lead to large effects.

Rory Sutherland, Vice Chairman, Ogilvy & Mather

Reviews:

Thinking small is not the opposite of dreaming big. It is the pathway to achieving those dreams.

Times Educational Supplement

Governments around the world are using behavioural insights to help people achieve their goals. This great new book shows how you can use the same tools in your own life. Go nudge yourself!

Richard Thaler, winner of the 2017 Nobel prize in economics

Self-help with a difference...will help a lot of people to do the things they've always wanted to do

The Times

Science meets self-improvement, delivered with a rare combination of humanity and attention to the evidence. Prepare to discover how behavioural science can transform your job, your waistline, or even your marriage. Bravo!

Tim Harford, author of The Undercover Economist

I love this book. Funny, wise and practical, it will make you a better and more effective person. Service and Gallagher present complex ideas in a simple, easily digestible package.

Cass Sunstein, co-author of Nudge

Wonderful. A rebuttal of that commonplace assumption that leads us astray every day: that only big, bold changes lead to large effects.

Rory Sutherland, Vice Chairman of Ogilvy & Mather

Reviews:

Thinking small is not the opposite of dreaming big. It is the pathway to achieving those dreams.

Times Educational Supplement

Governments around the world are using behavioural insights to help people achieve their goals. This great new book shows how you can use the same tools in your own life. Go nudge yourself!

Richard Thaler, winner of the 2017 Nobel prize in economics

Self-help with a difference...will help a lot of people to do the things they've always wanted to do

The Times

Science meets self-improvement, delivered with a rare combination of humanity and attention to the evidence. Prepare to discover how behavioural science can transform your job, your waistline, or even your marriage. Bravo!

Tim Harford, author of The Undercover Economist

I love this book. Funny, wise and practical, it will make you a better and more effective person. Service and Gallagher present complex ideas in a simple, easily digestible package.

Cass Sunstein, co-author of Nudge

Wonderful. A rebuttal of that commonplace assumption that leads us astray every day: that only big, bold changes lead to large effects.

Rory Sutherland, Vice Chairman of Ogilvy & Mather

Sales points:

Over 15,000 copies sold so far in hardback, trade paperback and ebook
Behavioural science is a groundbreaking discipline that now informs government policy around the world. This is the first time that these hugely successful behavioural insights have been translated for people to use in their everyday lives to achieve personal goals
As managing directors of the Nudge Units in London and Sydney, the authors are at the forefront of ongoing developments and the practical applications of behavioural science, and this book contains numerous fascinating real-life examples of why each of the steps is integral to goal attainment, based on years of empirical research
Owain is based in London, Rory in Sydney, Australia, and both are high promotable and available for PR, with good media contacts. The Nudge Unit has a substantial social media platform, which can be used to promote the book

Sales points:

An easy-to-follow seven-step plan to achieve your goals, based on a real understanding of why and how we make the decisions that shape our everyday lives
A practical tool to help you make better choices, written by the MDs of the Nudge Unit (the Behavioural Insights Team), the team changing the way Whitehall thinks
The same ideas that are used to support millions of people through huge government programmes can work for all of us to achieve personal goals, from saving money to getting our dream job
Comparative titles: Nudge by Richard Thaler (Penguin, March 2009) - 83k sold Smarter, Faster, Better by Charles Duhigg (William Heinemann, March 2016) Why Nudge by Cass R. Sunstein (Yale University Press, March 2014) Inside the Nudge Unit by David Halpern (WH Allen, August 2015)

Sales points:

An easy-to-follow six-step plan to achieve your goals, based on a real understanding of why and how we make the decisions that shape our everyday lives
A practical tool to help you make better choices, written by the MDs of the Nudge Unit (the Behavioural Insights Team), the team responsible for changing the way Whitehall thinks
The same ideas that are used to support millions of people through huge government programmes can work for all of us to achieve personal goals, from saving money to getting our dream job
A perfect book for anyone interested in improving their decision-making and overcoming the common barriers that stand in the way of success

Sales points:

An easy-to-follow seven-step plan to achieve your goals, based on a real understanding of why and how we make the decisions that shape our everyday lives
A practical tool to help you make better choices, written by the MDs of the Nudge Unit (the Behavioural Insights Team), the team changing the way Whitehall thinks
The same ideas that are used to support millions of people through huge government programmes can work for all of us to achieve personal goals, from saving money to getting our dream job
Comparative titles: Nudge by Richard Thaler (Penguin, March 2009) - 83k sold Smarter, Faster, Better by Charles Duhigg (William Heinemann, March 2016) Why Nudge by Cass R. Sunstein (Yale University Press, March 2014) Inside the Nudge Unit by David Halpern (WH Allen, August 2015)

Think Small

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About the Author:

Owain Service

About the Author:

Rory Gallagher

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