Mum Bum

Mum Bum burst onto the Instagram scene seemingly overnight, quickly amassing a loyal following of parents who were craving something a little more real. In just one month, she went from posting her first chaotic mum-life rant to becoming a viral voice for exhausted, overwhelmed and under-caffeinated parents everywhere. Her content is raw, hilarious and painfully relatable – think toddler tantrums in the supermarket, the never-ending laundry saga and those glorious 30-second toilet breaks that feel like a holiday. Mum Bum is more than just a content creator; she’s the virtual best mate every mum didn’t know she needed.