Social Butterflies

Michael Sanders and Susannah Hume

'Engaging, fact-filled and profoundly illuminating. It's inspiring to read – and it should help make the world a lot better.' Cass Sunstein, author of Nudge

The rise of social media has sent our social instincts into overdrive, and the impact of our networks has never been greater. But what if we could reclaim the positive power that influences our decisions, to behave better and be happier? In this groundbreaking book, Sanders and Hume build on the incredible findings of their own cutting-edge research from their work at the world’s first Nudge Unit, as well as illuminating case studies from experts around the world, to show how small changes in our environments can have a huge impact on where our instincts lead us. At a time when our trust in each other is being destroyed on a global scale, it’s never been more important to understand what motivates us and how to use our predictable behaviours to drive positive change. From helping us to run more cohesive organizations, to building important relationships and connections that matter, this is an essential roadmap back to our better social selves.

Somebody's Mother, Somebody's Daughter

Carol Ann Lee

Much has been written about the brutal crimes of Peter Sutcliffe, the Yorkshire Ripper, and – thirty-five years after he was sentenced to life imprisonment for the murder of thirteen women – scarcely a week goes by without some mention of him in the media.

In any story featuring Sutcliffe, however, his victims are incidental, often reduced to a tableau of nameless faces. But each woman was much more than the manner of her death, and in Somebody’s Mother, Somebody’s Daughter, Carol Ann Lee tells, for the first time, the stories of those women who came into Sutcliffe’s murderous orbit, restoring their individuality to them and giving a voice to their families, including the twenty-three children whom he left motherless.

Based on previously unpublished material and fresh, first-hand interviews the book examines the Yorkshire Ripper story from a new perspective: focusing on the women and putting the reader in a similar position to those who lived through that time. The killer, although we know his identity, remains a shadowy figure throughout, present only as the perpetrator of the attacks.

By talking to survivors and their families, and to the families of the murdered women, Carol Ann Lee gets to the core truths of their lives and experiences, not only at the hands of Sutcliffe but also with the Yorkshire Police and their crass and ham-fisted handling of the case, where the women were put into two categories: prostitutes and non-prostitutes. In this book they are, simply, women, and all have moving backstories.

The grim reality is that not enough has changed within society to make the angle this book takes on the Yorkshire Ripper case a purely historical one. Recent news stories have shown that women and girls who come forward to report serious crimes of a sexual nature are often judged as harshly – and often more so – than the men who have wronged them. The Rochdale sex abuse scandal, the allegations against Harvey Weinstein, and the US President's deplorable comments about women are vivid reminders that those in positions of power regard women as second class citizens. At the same time, the discussions arising from these recent stories, and much of the reporting, show that women are judged today as much on their preferences, habits and appearance as they were at the time of the Yorkshire Ripper attacks. The son of Wilma McCann, Sutcliffe's first known murder victim, told the author, 'We still have a very long way to go' and in that regard he is correct.

Hard-hitting and wholly unique in approach, this timely book sheds new light on a case that still grips the nation.