Michael Sanders, Susannah Hume

Social Butterflies

Reclaiming the Positive Power of Social Networks

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Details

Imprint: O'Mara Books

Publication date: 18/04/2019

ISBN: 9781782439578

Subject: Non-Fiction

Category: Science - History - Philosophy

Binding: Hardback

Size: 234 x 153 mm

Extent: 288 pages

Illustration: b/w diagrams and pictures

Territorial Rights: World (All Languages)

Edition Status: Out of Print

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Summary:

'Engaging, fact-filled and profoundly illuminating. It's inspiring to read – and it should help make the world a lot better.' Cass Sunstein, author of Nudge

The rise of social media has sent our social instincts into overdrive, and the impact of our networks has never been greater. But what if we could reclaim the positive power that influences our decisions, to behave better and be happier? In this groundbreaking book, Sanders and Hume build on the incredible findings of their own cutting-edge research from their work at the world’s first Nudge Unit, as well as illuminating case studies from experts around the world, to show how small changes in our environments can have a huge impact on where our instincts lead us. At a time when our trust in each other is being destroyed on a global scale, it’s never been more important to understand what motivates us and how to use our predictable behaviours to drive positive change. From helping us to run more cohesive organizations, to building important relationships and connections that matter, this is an essential roadmap back to our better social selves.

Reviews:

Engaging, fact-filled and profoundly illuminating, this terrific book demonstrates that social influences can be a powerful force for good. It's inspiring to read – and it should help make the world a lot better.

Cass Sunstein, bestselling author of 'Nudge

A brilliant guide to some of the key concepts in behavioural science.

Richard Shotton, author of 'The Choice Factory

This book is a breath of fresh air, showing us how to use our social networks to achieve positive change.

Owain Service, author of 'Think Small

Michael Sanders is an extraordinary behavioural scientist, and I'm absolutely thrilled that he's written Social Butterflies to share his insights and knowledge with the world.

Katherine Milkman, Wharton School, University of Pennsylvania professor and presenter of the Choiceology podcast

Sales points:

  • The Behavioural Insights Team, also known as the Nudge Unit, started life inside No. 10 as the world's first government institution dedicated to the application of behavioural science, redesigning public services and helping people make better choices. They have offices in London, New York, Singapore and Sydney.

  • During his seven-year tenure as the Nudge Unit’s Chief Scientist, no one has conducted more empirical research into social networks than Michael, and the authors’ insights into why these networks are so fundamental to us as humans is both fascinating and essential reading

  • Packed full of practical advice for business leaders, managers and employees, as well as individuals, showing us how to get the best from our social instincts and build connections that will help us achieve our goals

  • Sanders and Hume are both experienced public speakers and are available for PR

  • Comparative titles: Think Small by Owain Service and Rory Gallagher (Michael O'Mara Books 2017) Nudge by Richard Thaler and Cass Sunstein (Penguin 2009)

About the Author:

Michael Sanders

Michael Sanders was Chief Scientist and Research Director at the Behavioural Insights Team for seven years, recently joining the What Works Centre for Children’s Social Care as Executive Director. He is a Reader in Public Policy at King’s College London and an Associate Fellow of the Blavatnik School of Government, and is also an affiliate of the Harvard Behavioural Insights Group.

About the Author:

Susannah Hume

Susannah Hume is an Associate Director at King’s College London, and former Principal Research Advisor at the Behavioural Insights Team.