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Social Butterflies

Reclaiming the Positive Power of Social Networks

Extent: 288pages

Size: 234x153mm

Publication Date:

Price: £18.99

ISBN: 9781782439578

Categories: Science - History - Philosophy

About the Book

'Engaging, fact-filled and profoundly illuminating. It's inspiring to read – and it should help make the world a lot better.' Cass Sunstein, bestselling author of Nudge

We’re all social animals. From early civilizations to the present day, we exist in an increasingly tangled web of social threads that we rely on for our survival. But in the modern, hyperconnected world, our opinions and beliefs have taken on a new power. Now our basic human need to belong increasingly overrides our better judgement, and our natural instinct to align ourselves with ‘people like us’ has exposed us to manipulation by everyone from tech firms to aspiring politicians. But this is just part of the story of social influence. At a time when our trust in each other is being destroyed on a global scale, it’s never been more important to understand the motivations behind our natural instincts and use our predictable behaviours to drive positive change. Rather than seeing human nature as weaknesses to be overcome, it’s time to employ it as reliable asset to achieve our most important goals.

Building on the incredible findings of their own cutting-edge research, as well as illuminating case studies from experts around the world, Sanders and Hume show how small changes in our environments can have a huge impact on where our instincts lead us, from helping us to run more cohesive and effective organizations, to building important relationships that make us, and those around us, happier and healthier.

Publication Date: 18/04/2019

Price: £6.99

ISBN: 9781782439783

Categories: Science - History - Philosophy

About the Book

'Engaging, fact-filled and profoundly illuminating. It's inspiring to read – and it should help make the world a lot better.' Cass Sunstein, bestselling author of Nudge

We’re all social animals. From early civilizations to the present day, we exist in an increasingly tangled web of social threads that we rely on for our survival. But in the modern, hyperconnected world, our opinions and beliefs have taken on a new power. Now our basic human need to belong increasingly overrides our better judgement, and our natural instinct to align ourselves with ‘people like us’ has exposed us to manipulation by everyone from tech firms to aspiring politicians. But this is just part of the story of social influence. At a time when our trust in each other is being destroyed on a global scale, it’s never been more important to understand the motivations behind our natural instincts and use our predictable behaviours to drive positive change. Rather than seeing human nature as weaknesses to be overcome, it’s time to employ it as reliable asset to achieve our most important goals.

Building on the incredible findings of their own cutting-edge research, as well as illuminating case studies from experts around the world, Sanders and Hume show how small changes in our environments can have a huge impact on where our instincts lead us, from helping us to run more cohesive and effective organizations, to building important relationships that make us, and those around us, happier and healthier.

Reviews

  • 'Engaging, fact-filled and profoundly illuminating, this terrific book demonstrates that social influences can be a powerful force for good. It's inspiring to read – and it should help make the world a lot better.', Cass Sunstein, bestselling author of 'Nudge'
  • 'A brilliant guide to some of the key concepts in behavioural science.', Richard Shotton, author of The Choice Factory
  • 'This book is a breath of fresh air, showing us how to use our social networks to achieve positive change.', Owain Service, author of Think Small
  • 'Michael Sanders is an extraordinary behavioural scientist, and I'm absolutely thrilled that he's written Social Butterflies to share his insights and knowledge with the world.', Katherine Milkman, Wharton college professor and presenter of the Choiceology podcast